Great news, here is the top CRM provider we recommend for your business.

Best pick for small, growing teams
  • Easy-to-use interface
  • Streamline customer service
  • 100% customisable
Visit Salesforce 30 Day Free Trial

Salesforce is one of the most powerful CRM brands on the market, making it best equipped for businesses with a large sales team and complex needs. We identified Salesforce’s top strengths as usability, customisation & functionality. That’s because it boasts three CRM options in its extensive library of products allowing you to perform every CRM task under the sun.

Its customers are loyal but also have very specific needs, generally prioritising customisation and big feature sets allowing Salesforce to amass over 150,000 customers (small and large).

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Frequently Asked Questions:

What features should I prioritise when comparing CRM software?
Focus on these essential capabilities:
  • Contact and account management
  • Sales pipeline management
  • Automated lead nurturing
  • Real-time reporting dashboards
  • Seamless third-party integrations
  • GDPR compliance tools
  • User-friendly mobile access

How can a CRM system help my business grow?
Organise and track every customer interaction in one place, giving your team a 360-degree view of the customer journey. This unified view eliminates fragmented data and ensures everyone has a single source of truth, making it easier to convert leads, manage customer relationships, and deliver a consistent experience. The result is a more efficient sales process and a more effective strategy for retaining customers and identifying new opportunities.

Why do so many CRM implementations fail?
Most CRM projects fail due to poor user adoption, not a lack of features. If a system is not user-friendly and requires too much manual data entry, employees will resist using it and revert to old habits like spreadsheets and email. This creates a vicious cycle where the system contains incomplete data, making it useless for reporting and analysis, and ultimately a wasted investment.

What is the most important consideration when choosing a CRM?
Prioritise a platform that is easy for your team to learn and use, as a good user experience is the most important feature to ensure high adoption. Look for a solution that can scale with your business and integrates seamlessly with your other tools to prevent data silos. For any UK-based business, ensuring the platform is GDPR compliant is a non-negotiable legal requirement for protecting customer data.